Analysis of the impact of social media and advertising on the customers' choice of a cosmetology salon

Abstract

The aim of the study is to examine the frequency of using social media when choosing a beauty salon. In order to achieve the goal, an original questionnaire created for research purposes was used. The survey was conducted on the Google Forms portal and was addressed to people regularly using the services of beauty salons.

                 The choice of a cosmetology salon through social media is declared by 71% of the respondents. The vast majority (61.2%) when choosing a cosmetology office are guided by photos posted on social networking sites, and more than half pay attention to comments posted on the Internet. For half of the respondents, it is important to be able to book a visit via the Internet and by phone. The majority (79.1%) claim that the most important criterion when choosing a cosmetology salon is the quality of the service provided, every second person pays attention to the prices of treatments.

                 From the above information, it can be concluded that social media are an inseparable element of opinion-forming. The Internet has become an inseparable element of running a business (a beauty salon), and the content published in the media is closely monitored by customers. The research results can be used by cosmetology offices, people involved in the promotion of salons in social media and people related to cosmetology who want to be associated in social media.